ChangeThis :: The Simplicity Cycle

ChangeThis :: The Simplicity Cycle: "Dan Ward Most cliches find their origin in truth, and 'less is more' is one that rings true whether we are discussing a new marketing piece swimming with text and graphics or an ice cream sundae swimming in, well, just never add a dollop of strawberry sauce over the chocolate, caramel and those multi-colored jimmies. Dan Ward succinctly shows us that increased complexity does not inherently equal increased goodness and instructs us on how to walk that fine line while still innovating."