What do we want our brand to say?

Branded Portal | KDMP Infrastructure | Business Model

Reference: Branded Portal

This topic focuses on "what do we want our brand to say?"

Steff writes:

I now agree with Dave fully that our consultancy/brand is “Thomas P.M. Barnett” … so whether it’s “Thomas Barnett & Associates” … “The Thomas Barnett Company” … “The Thomas Barnett Consultant Group” … “Thomas Barnett Consulting” … “The Thomas Barnett Collective” or “Sir Tom Barnett and His Merry Band of Future Creators” … our name/brand revolves around Tom’s identity.

As for what we want our brand to say … we must ask ourselves what we want audiences to think of when they perceive our brand … what impression do we want it to leave in the their minds after exposure … and we also must ask ourselves “What are our brand’s values?”

The idea I keep coming back to is “A Future Worth Creating.” This could also be our tagline.

The Thomas Barnett Consultant Group (TBCG), as I imagine it, will be an integrated team of many expert contributors, and when it is performing optimally in its core competencies, then quite literally it will be offering “A Future Worth Creating” across many vertical markets.