Wednesday, June 09, 2004

On which audience(s) should we focus?

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This topic focuses on "which audience(s) should we focus?"

Steff writes:

So we are offering “A Future Worth Creating,” but to whom do we communicate this value?

There are multiple audiences with whom the TBCG must communicate. We could say, “the whole world” … but clearly that’s a bit broad. So far, based on Critt’s traffic reports, I have identified the following target audiences:

1. Government and military entities
2. Financial and investment corporations
3. Universities, research think-tanks and other educational entities
4. Defense industry corporations
5. Information technology companies
6. Others?

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