How can we be consistent?

Branded Portal | KDMP Infrastructure | Business Model

Reference: Branded Portal

This topic focuses on "how can we be consistent?"

Steff writes:

The third principle we need to discuss is how to be consistent with our communications. We want to deliver our “A Future Worth Creating” message in a tone that becomes recognizable as our voice, and that communicates our brand's values to our specific audiences every day, week after week, month and month, and beyond.

This consistency extends to every aspect of our brand's communications strategy. We are working to ensure we target our audiences with customized but similar messages, and that everything we prepare and disseminate personifies and conveys the same values, and appears with the same vocabulary, design elements and graphics.